{"id":22872,"date":"2026-03-25T20:43:15","date_gmt":"2026-03-25T20:43:15","guid":{"rendered":"https:\/\/mercadobarber.com.br\/?page_id=22872"},"modified":"2026-04-15T02:05:26","modified_gmt":"2026-04-15T02:05:26","slug":"politica-de-privacidade","status":"publish","type":"page","link":"https:\/\/mercadobarber.com.br\/en\/politica-de-privacidade\/","title":{"rendered":"POL\u00cdTICA DE PRIVACIDADE"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"22872\" class=\"elementor elementor-22872\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51d1ced e-flex e-con-boxed e-con e-parent\" data-id=\"51d1ced\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3e84af elementor-widget elementor-widget-image\" data-id=\"c3e84af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"150\" src=\"https:\/\/mercadobarber.com.br\/wp-content\/uploads\/2026\/03\/Logoe.png\" class=\"attachment-large size-large wp-image-22419\" alt=\"\" srcset=\"https:\/\/mercadobarber.com.br\/wp-content\/uploads\/2026\/03\/Logoe.png 600w, https:\/\/mercadobarber.com.br\/wp-content\/uploads\/2026\/03\/Logoe-300x75.png 300w, https:\/\/mercadobarber.com.br\/wp-content\/uploads\/2026\/03\/Logoe-340x85.png 340w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4757154 elementor-widget elementor-widget-text-editor\" data-id=\"4757154\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"4\"><b data-path-to-node=\"4\" data-index-in-node=\"0\">\u00daltima atualiza\u00e7\u00e3o:<\/b> 25\/03\/2026<\/p><p data-path-to-node=\"5\">No <b data-path-to-node=\"5\" data-index-in-node=\"3\">Mercado Barber<\/b>, privacidade e seguran\u00e7a s\u00e3o prioridades. Temos o compromisso de tratar os dados pessoais de nossos clientes com transpar\u00eancia e responsabilidade. Esta Pol\u00edtica de Privacidade descreve como coletamos, usamos e protegemos suas informa\u00e7\u00f5es ao visitar ou realizar compras em nosso site: <b data-path-to-node=\"5\" data-index-in-node=\"302\">mercadobarber.com.br<\/b>.<\/p><hr data-path-to-node=\"6\" \/><h3 data-path-to-node=\"7\">1. Quais dados coletamos?<\/h3><p data-path-to-node=\"8\">Para que possamos processar seus pedidos e oferecer a melhor experi\u00eancia, coletamos as seguintes informa\u00e7\u00f5es:<\/p><ul data-path-to-node=\"9\"><li><p data-path-to-node=\"9,0,0\"><b data-path-to-node=\"9,0,0\" data-index-in-node=\"0\">Dados de Identifica\u00e7\u00e3o:<\/b> Nome completo, CPF (para emiss\u00e3o de Nota Fiscal) e data de nascimento.<\/p><\/li><li><p data-path-to-node=\"9,1,0\"><b data-path-to-node=\"9,1,0\" data-index-in-node=\"0\">Dados de Contato:<\/b> E-mail, n\u00famero de telefone e endere\u00e7o completo (para entrega).<\/p><\/li><li><p data-path-to-node=\"9,2,0\"><b data-path-to-node=\"9,2,0\" data-index-in-node=\"0\">Dados de Pagamento:<\/b> As informa\u00e7\u00f5es de cart\u00e3o de cr\u00e9dito s\u00e3o processadas diretamente pelos nossos parceiros de pagamento (gateways), garantindo que n\u00e3o armazenamos seus dados sens\u00edveis de pagamento em nosso servidor.<\/p><\/li><li><p data-path-to-node=\"9,3,0\"><b data-path-to-node=\"9,3,0\" data-index-in-node=\"0\">Dados de Navega\u00e7\u00e3o:<\/b> Endere\u00e7o IP, tipo de navegador, p\u00e1ginas visitadas e cookies (conforme nossa Pol\u00edtica de Cookies).<\/p><\/li><\/ul><h3 data-path-to-node=\"10\">2. Para que utilizamos seus dados?<\/h3><p data-path-to-node=\"11\">O tratamento de dados no Mercado Barber tem finalidades espec\u00edficas, tais como:<\/p><ul data-path-to-node=\"12\"><li><p data-path-to-node=\"12,0,0\"><b data-path-to-node=\"12,0,0\" data-index-in-node=\"0\">Processamento de Pedidos:<\/b> Validar a compra, processar o pagamento e enviar os produtos de barbearia at\u00e9 voc\u00ea.<\/p><\/li><li><p data-path-to-node=\"12,1,0\"><b data-path-to-node=\"12,1,0\" data-index-in-node=\"0\">Comunica\u00e7\u00e3o:<\/b> Enviar atualiza\u00e7\u00f5es sobre o status do pedido, responder a d\u00favidas no suporte e enviar comunica\u00e7\u00f5es de marketing (apenas se voc\u00ea autorizar).<\/p><\/li><li><p data-path-to-node=\"12,2,0\"><b data-path-to-node=\"12,2,0\" data-index-in-node=\"0\">Seguran\u00e7a:<\/b> Prevenir fraudes e garantir a integridade do site.<\/p><\/li><li><p data-path-to-node=\"12,3,0\"><b data-path-to-node=\"12,3,0\" data-index-in-node=\"0\">Obriga\u00e7\u00f5es Legais:<\/b> Emiss\u00e3o de notas fiscais e cumprimento de exig\u00eancias tribut\u00e1rias.<\/p><\/li><\/ul><h3 data-path-to-node=\"13\">3. Com quem compartilhamos seus dados?<\/h3><p data-path-to-node=\"14\">N\u00e3o vendemos seus dados. O compartilhamento ocorre apenas quando estritamente necess\u00e1rio para o funcionamento da nossa opera\u00e7\u00e3o:<\/p><table data-path-to-node=\"15\"><thead><tr><td><strong>Parceiro<\/strong><\/td><td><strong>Finalidade do Compartilhamento<\/strong><\/td><\/tr><\/thead><tbody><tr><td><span data-path-to-node=\"15,1,0,0\"><b data-path-to-node=\"15,1,0,0\" data-index-in-node=\"0\">Empresas de Log\u00edstica<\/b><\/span><\/td><td><span data-path-to-node=\"15,1,1,0\">Entrega dos produtos no seu endere\u00e7o (Ex: Correios, Transportadoras).<\/span><\/td><\/tr><tr><td><span data-path-to-node=\"15,2,0,0\"><b data-path-to-node=\"15,2,0,0\" data-index-in-node=\"0\">Gateways de Pagamento<\/b><\/span><\/td><td><span data-path-to-node=\"15,2,1,0\">Processamento seguro de transa\u00e7\u00f5es financeiras.<\/span><\/td><\/tr><tr><td><span data-path-to-node=\"15,3,0,0\"><b data-path-to-node=\"15,3,0,0\" data-index-in-node=\"0\">\u00d3rg\u00e3os Governamentais<\/b><\/span><\/td><td><span data-path-to-node=\"15,3,1,0\">Emiss\u00e3o de Notas Fiscais e cumprimento de ordens judiciais.<\/span><\/td><\/tr><tr><td><span data-path-to-node=\"15,4,0,0\"><b data-path-to-node=\"15,4,0,0\" data-index-in-node=\"0\">Ferramentas de Marketing<\/b><\/span><\/td><td><span data-path-to-node=\"15,4,1,0\">Envio de e-mails e newsletters (com op\u00e7\u00e3o de descadastro).<\/span><\/td><\/tr><\/tbody><\/table><h3 data-path-to-node=\"16\">4. Seus Direitos (LGPD)<\/h3><p data-path-to-node=\"17\">Como titular dos dados, voc\u00ea tem o direito de, a qualquer momento, solicitar ao <b data-path-to-node=\"17\" data-index-in-node=\"80\">Mercado Barber<\/b>:<\/p><ul data-path-to-node=\"18\"><li><p data-path-to-node=\"18,0,0\">A confirma\u00e7\u00e3o da exist\u00eancia de tratamento de seus dados.<\/p><\/li><li><p data-path-to-node=\"18,1,0\">O acesso aos dados que temos sobre voc\u00ea.<\/p><\/li><li><p data-path-to-node=\"18,2,0\">A corre\u00e7\u00e3o de dados incompletos ou inexatos.<\/p><\/li><li><p data-path-to-node=\"18,3,0\">A <b data-path-to-node=\"18,3,0\" data-index-in-node=\"2\">exclus\u00e3o<\/b> de seus dados (exceto nos casos em que a lei nos obriga a mant\u00ea-los, como em notas fiscais).<\/p><\/li><li><p data-path-to-node=\"18,4,0\">A revoga\u00e7\u00e3o do consentimento para marketing.<\/p><\/li><\/ul><h3 data-path-to-node=\"19\">5. Seguran\u00e7a da Informa\u00e7\u00e3o<\/h3><p data-path-to-node=\"20\">Implementamos medidas t\u00e9cnicas e organizacionais para proteger seus dados contra acessos n\u00e3o autorizados e situa\u00e7\u00f5es acidentais ou il\u00edcitas de destrui\u00e7\u00e3o, perda ou altera\u00e7\u00e3o. Utilizamos o protocolo <b data-path-to-node=\"20\" data-index-in-node=\"198\">HTTPS\/SSL<\/b> para criptografar as informa\u00e7\u00f5es trocadas entre seu navegador e nosso servidor.<\/p><h3 data-path-to-node=\"21\">6. Reten\u00e7\u00e3o de Dados<\/h3><p data-path-to-node=\"22\">Mantemos seus dados pessoais apenas pelo tempo necess\u00e1rio para cumprir as finalidades descritas nesta pol\u00edtica ou conforme exigido por lei (por exemplo, registros fiscais devem ser mantidos por 5 anos).<\/p><h3 data-path-to-node=\"23\">7. Altera\u00e7\u00f5es nesta Pol\u00edtica<\/h3><p data-path-to-node=\"24\">O Mercado Barber reserva-se o direito de modificar esta Pol\u00edtica de Privacidade a qualquer momento para adequa\u00e7\u00e3o a novas leis ou mudan\u00e7as no modelo de neg\u00f3cio. Recomendamos a leitura peri\u00f3dica.<\/p><h3 data-path-to-node=\"25\">8. Fale Conosco<\/h3><p data-path-to-node=\"26\">Se voc\u00ea deseja exercer seus direitos ou tem qualquer d\u00favida sobre como tratamos seus dados, entre em contato com nosso Encarregado de Dados (DPO):<\/p><ul data-path-to-node=\"27\"><li><p data-path-to-node=\"27,0,0\"><b data-path-to-node=\"27,0,0\" data-index-in-node=\"0\">E-mail:<\/b> contato@mercadobarber.com.br<\/p><\/li><li><p data-path-to-node=\"27,0,0\"><b data-path-to-node=\"24,1,0\" data-index-in-node=\"0\">Numero Contato:<\/b>\u00a0+5512982147893<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b3c508 elementor-widget elementor-widget-image\" data-id=\"4b3c508\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"150\" src=\"https:\/\/mercadobarber.com.br\/wp-content\/uploads\/2026\/03\/Logoe.png\" class=\"attachment-large size-large 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Temos o compromisso de tratar os dados pessoais de nossos clientes com transpar\u00eancia e responsabilidade. Esta Pol\u00edtica de Privacidade descreve como coletamos, usamos e protegemos suas informa\u00e7\u00f5es ao visitar ou realizar compras em nosso site: mercadobarber.com.br. 1. Quais dados coletamos? Para que possamos processar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-22872","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mercadobarber.com.br\/en\/wp-json\/wp\/v2\/pages\/22872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mercadobarber.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mercadobarber.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mercadobarber.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mercadobarber.com.br\/en\/wp-json\/wp\/v2\/comments?post=22872"}],"version-history":[{"count":7,"href":"https:\/\/mercadobarber.com.br\/en\/wp-json\/wp\/v2\/pages\/22872\/revisions"}],"predecessor-version":[{"id":23198,"href":"https:\/\/mercadobarber.com.br\/en\/wp-json\/wp\/v2\/pages\/22872\/revisions\/23198"}],"wp:attachment":[{"href":"https:\/\/mercadobarber.com.br\/en\/wp-json\/wp\/v2\/media?parent=22872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}